The Mall App functions as the digital hub of the shopping center. It brings together all the promotions, discounts, and announcements from the stores in one place so visitors can easily explore everything the mall has to offer.

Visitors can quickly discover:

• Active store promotions
  
• Exclusive in-store discounts
  
• Featured products or services
  
• Special events or seasonal campaigns
  

The key difference is that no in-app purchases are made.

In contrast, the platform is designed to encourage in-store visits . Each offer can only be redeemed within the mall at the participating store , reinforcing the concept of community commerce and increasing in-person retail activity.

How Implementation Works

During the initial meeting with our team, we will identify how many stores operate within the mall.

Once the list of stores is confirmed:

A Vitrina App is deployed for each store in the mall.

Each store receives its own administrative panel to manage:

• Promotions
  
• Discounts
  
• Products or services
  
• App branding and customization
  

👉 Each Vitrina App functions as a real-time digital storefront.

Every Vitrina App is delivered with:

• A license key that unlocks the administrative panel
• A complete instruction manual explaining how to manage the app
• Access to tools that allow the store to:
• Upload and manage offers and discounts
• Update products or services
• Send Flash Notifications and Push Notifications to users
• Customize the look and branding of their app

This allows each store to maintain full control over its own digital presence while contributing live content that powers the mall’s ecosystem.

Mall App Integration

Once all Vitrina Apps are deployed, we deliver a Mall App that unifies and links every store’s Vitrina App into a single browsing experience.

When visitors explore the Mall App, they can easily access each store and its current promotions.

Because every store manages its own content through its Vitrina App, the Mall App becomes a real-time digital window into everything happening within the mall.

Flexible Licensing Options

Licenses for the Vitrina Apps can be handled in two different ways:

Option 1 — Mall-Owned Licenses

The mall purchases the Vitrina App licenses for all stores. In this case, the licenses remain part of the mall’s infrastructure, and the mall may choose how to manage or distribute them among its tenants.

Option 2 — Store-Owned Licenses

Individual stores can purchase their own Vitrina App license directly. This approach can significantly reduce the mall’s initial deployment cost, since tenants participate in the system themselves.

Revenue Opportunity for the Mall

During Vitrina App price negotiations, RedVIP® can offer a reduced wholesale price that allows the mall to sublicense access to its tenants, creating a new revenue stream while recovering the initial investment.

Example Scenario

A mall has 100 stores.

• The mall acquires 100 Vitrina App licenses at $150 per store.
  
• Total initial investment: $15,000.
  

The mall can then offer its tenants access to the Mall App ecosystem at $300 per year per store.

If all 100 stores participate:

• Annual revenue for the mall: $30,000
  
• The mall recovers the initial investment within the first year
  
• Future years generate pure recurring profit while strengthening the mall’s digital infrastructure.
  

This structure makes RedVIP® not only a powerful commerce tool, but also a new monetization opportunity for shopping centers while empowering every tenant with their own digital storefront.

The Mall App can be accessed simply by scanning a QR code located at different points in the shopping center.

• On Android , the app installs instantly.
  
• On iOS , visitors can add it to the home screen , where it functions like a normal app.
  

There is no need to download anything from an app store.

This allows any visitor within the mall to access promotions and discounts immediately.